Felipe Divino Vilas Boas is Onboarding Manager at Bottle Nexus, based in São Paulo, Brazil. He leads brands through the onboarding process from solution presentation to launch, ensuring smooth buy button integration and compliant operation within alcohol DTC ecommerce.


He works closely with brand partners, account management, and retail stakeholders to coordinate timelines, manage expectations, and integrate brand profiles, product catalogs, and SKU data into internal systems. His focus is on accuracy, structured data setup, and preventing downstream issues related to ordering, fulfillment, and reporting.


Felipe brings a diverse professional background, including five years as a computer technician, five years in hospitality including service aboard Royal Caribbean cruise ships, and seven years as an ESL teacher. This combination of technical troubleshooting, beverage industry exposure, and structured communication enables him to operate effectively at the intersection of technology and client enablement.


He holds a Bachelor’s Degree in Linguistics from Universidade Cidade de São Paulo and has experience with Microsoft Office, Google Workspace, CRM systems, Jira, Confluence, and ecommerce platforms including WordPress, Shopify, and Squarespace.


Known for reliability and proactive communication, Felipe has helped improve onboarding scalability by reducing friction, clarifying integration requirements, and guiding brands through platform constraints. As Bottle Nexus grows, he remains focused on refining onboarding processes and strengthening integration expertise to support increasing platform volume.