Amal Bouaouina is an Account Manager on the Operational Team at Bottle Nexus, supporting brands using the company’s DTC alcohol technology and buy button infrastructure. She serves as the primary operational contact for assigned brands, managing implementation, support, and execution workflows, including buy button embedding, shop page setup, dashboard demonstrations, and integration coordination with development and retailer teams.

She brings around nine years of experience across business development, digital marketing, and content operations, with exposure to ecommerce platforms, ERP systems, and international client environments. She holds a Master’s degree in Entrepreneurial Marketing and Innovation, along with digital marketing and SEO certifications.


In her day-to-day work, she translates brand requests into actionable operational tasks, including product setup, discount configuration, buy button troubleshooting, and launch preparation. She collaborates closely with internal teams and partners to ensure stock, fulfillment, and technical execution requirements are aligned.


Amal is known for maintaining clear visibility into brand status, tracking active implementations, and supporting time-sensitive launches with careful validation of configurations and integrations. She works with tools such as Jira, Slack, Shopify, WordPress, Squarespace, Excel, and Klaviyo to manage operations and communication.


As Bottle Nexus grows, she is focused on supporting a larger brand portfolio, strengthening platform execution across multiple ecommerce environments, and improving operational reliability for partner brands.