Amel Soro serves as Director at Bottle Nexus, leading the company’s technology strategy, operational alignment, and long-term execution. He works across departments to ensure the platform remains technically strong, strategically focused, and positioned to scale responsibly within the regulated alcohol industry.



With over a decade of experience building complex technology infrastructures, Amel blends deep technical expertise with product and operational leadership. At Vista Fulfillment Group, he worked directly within alcohol e-commerce retail, gaining firsthand insight into compliance and fulfillment challenges. He architected and led development of the 3JMS fulfillment ERP platform, later applying those lessons at Bottle Nexus to build a unified DTC technology platform centered on buy buttons and retailer connectivity.



Known for his direct, execution-driven leadership style, Amel emphasizes clarity, accountability, and long-term scalability over short-term wins.
He holds degrees in Management Information Systems and Cybersecurity and is certified as an AWS Solutions Architect, PMP, and CompTIA technologist. His focus remains on strengthening infrastructure, expanding API partnerships, and enabling compliant, scalable growth across brands and retailers.